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Podcasts are great for reaching a different audience – people who would rather listen than read.

Batchwork, batchwork, batchwork.

  • Have 10-15 episodes recorded before you launch
  • On launch day, have between 3-5 episodes available so people can get a taste for what they can expect from you moving forward & get hooked
  • Set aside a “podcast day” at least once a month
  • Write outlines for future episodes
    • Record interviews & solo shows
    • Line up guests for interviews

Have a Plan

  • What day will you air new episodes? Be consistent so your audience can come to expect a new episode each week.
  • How many episodes will you release each week?
  • Will you have a Facebook group?

How to submit to iTunes

  • You have to have a podcast host first – Libsyn is the main host everyone uses.
    • That will give you an RSS fed to plug in when you submit your podcast
  • Artwork
  • JPG, PNG, or GIF image file
  • Perfect square and at least 1600 x 1600 pixels. iTunes recommends images to be 3000 x 3000 pixels IMPORTANT : If you are distributing your music to the Amazon On Demand store, your artwork must be EXACTLY 1600 x 1600 pixels)
  • Best-quality RGB Color mode (including black and white images)
  • Resolution of at least 72 dpi (300 dpi is better)
  • Only include text stating the artist name and release title (exactly as it appears in the title you enter in TuneCore) or image only with no text
  • You’ll get an email saying your podcast has been accepted anywhere between 30 minutes later to 3 weeks later
  • When you upload episodes it can take up to 24 hours for them to appear in iTunes, however it can pop up earlier for subscribers

The Gear I Use:

  • Neewer NW-700 (stand, mic, pop filter, cords, etc.)
  • Blue Yeti USB mic

The software I use:

  • Canva or photoshop – designing your iTunes cover photo
  • Waave – good for sound bites
  • Libsyn – hosting
  • Zencastr – virtual guest interviews
  • Audacity – solo shows
  • Shutterstock or Zencastr – Music
  • Yourself (audacity, zencastr), fiverr, – Sound Editing

Lining up guests:

Think about people who will bring value to your show, and who align with your overall message. The theme that I want intertwined in these shows is “empowering and educating entrepreneurs through stories and practical advice” So I bring on guests that reflect that.

Have guidelines in place

  • Are you an explicit or clean podcast? If you’re a clean one, make sure your guests know ahead of time that profanities are a no-go.

Make sure they’re prepped

  • Let them know how long they can expect the recording to go
  • Send them the link to where you’ll be meeting virtually
  • Remind them of the day and time (include time zone) you have set
  • Send them the questions you plan to ask them so they can have a heads up


  • She Podcasts facebook group

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We're Jo & Lyndon

Business Coaches for Branding Photographers; Content Creators, and the hosts of The Ambitious Dreamer Podcast.