On Geico’s YouTube page, they published ~15-min video called Legend of the Lizard: The Full Never-Before-Seen Story of the GEICO Gecko, I thought it’d be a fun exercise to break down 5 things we can learn from the Gecko’s personal brand and apply to our personal brands.
As I’m writing this, Snoop’s Tweet has 150 million views, 697 thousand likes, 125 thousand reshares, and 34 thousand comments. I’m comfortable in saying that no one will disagree with me calling it viral.
This campaign performed amazingly if you look at plays, views, & engagements. But sadly those numbers don’t pay the bills.
We’re trying something new here, letting me/Lyndon write an email (turned blog post) 🤨 (commenting “more Lyndon” would do wonders for my self-esteem). For those of you who have never had many interactions with both of us, I like to explain the differences between Jo and me as the somewhat over simplified left brain vs right […]
Since we started using Stan Store (admittedly causally) we’ve brought in $901 in income. If you read our initial blog post about Stan Store we weren’t selling anything at that point but we had specific plans for three ways we intended to make money using Stan Store. Here’s the breakdown of what we’ve earned so far. I’m going to give you a look at how our 3 plans played out next.
By Lyndon We got coffee with some great people this week and while we were chatting they asked what we had learned in 2022. I realized that while Jo and I spend a lot of time reflecting and learning about what we do, that doesn’t always translate to things we share. So with that in […]
Re-evaluate how you use the term “brand” and how to make it effective. Guest Post: Meredith Gaston of ConfidentBrands.co What is Branding? You may have noticed that the term “brand” or “branding” has been thrown around to mean so many different things. It could mean a trademark, a logo, a product, or a service – […]
Last week I had a big realization: I built a business around other people’s needs, I didn’t think to build a business around my own needs. When I started this business, the motivation that fueled me was building a business that would give me flexibility in the case of other peoples’ emergencies. At the time […]
By Lyndon Update April 25, 2023: Follow up blog What We’ve Earned Using Stan Store I’d be willing to bet money that you have gone to someone’s profile on Instagram or TikTok just to follow the links found in their bio. This has basically become the industry standard at this point. A quick google search […]