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We turned down a $2600 client…and the minute we did, I felt so relieved.

Education

We Turned Down a $2600 Client 😳

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On Geico’s YouTube page, they published ~15-min video called Legend of the Lizard: The Full Never-Before-Seen Story of the GEICO Gecko, I thought it’d be a fun exercise to break down 5 things we can learn from the Gecko’s personal brand and apply to our personal brands.

Education

What the Gecko can teach us about personal branding

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As I’m writing this, Snoop’s Tweet has 150 million views, 697 thousand likes, 125 thousand reshares, and 34 thousand comments. I’m comfortable in saying that no one will disagree with me calling it viral.

This campaign performed amazingly if you look at plays, views, & engagements. But sadly those numbers don’t pay the bills.

Education

Where did Snoop Dogg and Solo Stove go wrong??

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We’re trying something new here, letting me/Lyndon write an email (turned blog post) 🤨 (commenting “more Lyndon” would do wonders for my self-esteem). For those of you who have never had many interactions with both of us, I like to explain the differences between Jo and me as the somewhat over simplified left brain vs right […]

Business

3 Ways to Improve Your Time Management

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Since we started using Stan Store (admittedly causally) we’ve brought in $901 in income. If you read our initial blog post about Stan Store we weren’t selling anything at that point but we had specific plans for three ways we intended to make money using Stan Store. Here’s the breakdown of what we’ve earned so far. I’m going to give you a look at how our 3 plans played out next.

Education

What we’ve earned using Stan Store

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By Lyndon We got coffee with some great people this week and while we were chatting they asked what we had learned in 2022. I realized that while Jo and I spend a lot of time reflecting and learning about what we do, that doesn’t always translate to things we share. So with that in […]

Education

4 Biggest Takeaways from 2022

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Re-evaluate how you use the term “brand” and how to make it effective. Guest Post: Meredith Gaston of ConfidentBrands.co What is Branding? You may have noticed that the term “brand” or “branding” has been thrown around to mean so many different things. It could mean a trademark, a logo, a product, or a service – […]

Education

What is branding, really?

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Last week I had a big realization: I built a business around other people’s needs, I didn’t think to build a business around my own needs. When I started this business, the motivation that fueled me was building a business that would give me flexibility in the case of other peoples’ emergencies. At the time […]

Personal Development

Prioritizing Rest as a Business Owner

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By Lyndon Update April 25, 2023: Follow up blog What We’ve Earned Using Stan Store I’d be willing to bet money that you have gone to someone’s profile on Instagram or TikTok just to follow the links found in their bio. This has basically become the industry standard at this point. A quick google search […]

Education

Why we PAY for stan.store vs a link-in-bio software.

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@joandlyndon

We're Jo & Lyndon

Business Coaches for Branding Photographers; Content Creators, and the hosts of The Ambitious Dreamer Podcast.