Written by: Lyndon What’s wrong with how we do finances? When I joined Jo full time with our company last year I had my own shortlist of things I wanted to work on. With an undergrad degree and two grad degrees in business, I “clearly” brought something to the table and wanted to prove my […]

Written By: Lyndon At this point it’s become normalized for people to get annoyed at instagram for making LOTS of changes to the platform, algorithm, even the feed, and I’m not even going to get started on their NFT trials going on right now. It feels like Instagram is alienating many of their core users […]

Ahhh it was SO FUN doing branding photos for Sammy of Simply Wellness in Phoenix a few weeks ago!! Sammy has been a long-time client of ours and we do updated branding photos for her on a quarterly basis. Its been so fun to watch her grow over the past couple of years & I’m […]

As branding photographers, we love creating for other entrepreneurs, and we also create consistently for our own marketing platforms! In order to keep things efficient and organized, we’re big fans on having things mapped out as much as possible before the photoshoot begins. Here’s an inside look at what our process looks like: First, We […]

As creative entrepreneurs we use a handful of programs on a weekly basis that play a part in generating content, running our business, and streamlining client communication. Curious what programs we use? We’re spilling all the beans… Airtable We use Airtable to organize all of our content ideas. As you can see in the screenshot […]

Lets talk about Content Analysis, aka: my favorite marketing hack ever. First: What’s a content analysis? A content analysis is when you analyze your content (in this post we’ll be talking about Instagram specifically) to see which content pieces are performing the best. This is super duper insightful for you to know which pieces of […]

Building a brand is one of the best ways to build loyalty and connect with your target audience. Your brand is what hooks people in and keeps them paying attention. How do you build an unforgettable brand? There are a few key ways. Let’s chat about them: Start with how you want people to feel: […]

This is probably the first time I’ve done a more in-depth year in review for our business and wow, SO HELPFUL. Here’s what we found, our takeaways, and what we’re focusing on moving forward. WE SET OURSELVES UP: One of the best things I did at the beginning of this year was begin tracking our […]

If you’ve been following us for quite some time over at Jo & Co, you probably know that we’re big Asana users when it comes to all things project management + teamwork organization. While we still use Asana for several tasks within our business, we recently made an exciting switch over to Airtable! If you’re […]